Inbound → Pipeline
Sparked Inbound
How a marketing agency turned their proprietary framework into a 90-second AI diagnostic — proving expertise and qualifying leads before the first sales call.
Overview
Sparked Inbound is a brand messaging agency. Their edge is the Three Gaps framework — a method for diagnosing exactly where a company's messaging breaks down: the Identity Gap, the Translation Gap, and the Consistency Gap. That framework lived inside their team, surfacing only after a prospect already booked a call. Slateworks built tools.sparkedinbound.com to put it in front of every visitor — and turn the diagnosis itself into the top of their pipeline.
Tech Stack
Challenge
Most agency sites ask visitors to fill out a contact form and wait. Sparked wanted the opposite — a tool that proves the team's expertise the moment a visitor lands, and qualifies them as a lead in the same motion. The problem: their Three Gaps framework is judgment-heavy work. It isn't a quiz. It has to read a company's actual website, apply Sparked's pillars against what's said (and what isn't), and return a diagnosis specific enough to be worth a founder's time — without a human in the loop.
Solution
Slateworks built the Three Gaps Diagnostic in TypeScript with Claude (Anthropic) as the reasoning engine. A visitor pastes their URL; the tool reads the homepage and a couple of key pages, pre-fills a four-step intake (Business Basics → Strengths & Proof → Audience → Online Presence), and returns a personalized diagnosis of their Identity, Translation, and Consistency gaps in roughly 90 seconds — free. The interaction itself is the marketing: every visitor walks away with specific, useful insight in Sparked's voice, which doubles as proof of expertise. Strong-fit companies route directly to founder conversations; the rest leave with a clear next step and a reason to come back.
Key Features
- Paste-a-URL flow — tool reads the visitor's homepage and key pages automatically
- Sparked's Three Gaps framework (Identity, Translation, Consistency) encoded into a Claude prompt system
- Four-step intake wizard pre-filled from the site read, reviewable in seconds
- 90-second personalized messaging diagnosis, free for the visitor
- Manual-entry fallback for prospects without a live site
- High-fit diagnoses route to direct conversations with Sparked's founders
In Action
The Three Gaps — Identity, Translation, Consistency — Sparked's proprietary brand framework, encoded as the diagnostic's reasoning model
The four-step intake: Business Basics → Strengths & Proof → Audience → Online Presence — pre-filled from the visitor's website, ready to review in seconds
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